Psst: Here's How You Use AI; Gemini Tops GPT; AI Calls The Plays

📈 Business & Strategy

OpenAI, Anthropic Reveal How People Actually Use AI

OpenAI and Anthropic shared fresh usage data: ChatGPT now sees a majority of personal queries (up from last year), while Claude leans coding-heavy and more use at work.

Adoption is accelerating in lower-income countries for ChatGPT, whereas Claude skews toward wealthier regions. Across both platforms, users are delegating more and treating AI more like search - asking for judgment and synthesis, not just content dumps.

Findings on ChatGPT

• ChatGPT usage is rising fast, but mostly for personal/non-work tasks
  • Over 700 million weekly users by July 2025 (~10% of global adults). 
  • Message volume exploded: non-work messages rose sharply—work vs non-work shifted from ~53% non-work in mid-2024 to ~73% by mid-2025. 
• Main use-cases for ChatGPT
  • Dominant activities: practical help, information search, writing. 
  • Writing has declined, information seeking increased; technical support trending down. 
  • Within work use: writing (especially revisions/translations), practical help, then technical support. 
• Shift in intent
  • Users increasingly are in “Asking” mode (seeking advice/info) vs “Doing” (producing output) or “Expressing.” 
  • ChatGPT is being treated more as a thinking partner. 
• Demographics & geography matter
  • Younger adults use ChatGPT most; proportion of work-related use increases with age (except seniors). 
  • Users with a college degree or in well-paid/knowledge-work professions are more likely to use it for work. 
  • Growth is especially strong in low- & middle-income countries. 

Findings on Claude

• Areas of strong use
  • Education, science, and coding are major activities for Claude. 
  • Coding use is shifting toward building new programs (not just fixing bugs). 
• Enterprise / API usage
  • Enterprises use Claude primarily for automation - letting it handle full tasks with minimal oversight. 
  • Key verticals: software development; marketing copy; resume processing; testing / improving AI systems. 
  • Price is less of a barrier when tasks are technically simple and yield clear value. Integration + workflow fit are more critical. 
• Geographic & user-profile variations
  • Higher adoption per active worker in wealthy, tech-forward countries (Israel, Singapore, Australia). 
  • In advanced markets: more diverse uses (education, science, administration, arts) and more collaborative/learning roles. In lesser-adopted places: focus is narrower, often coding or simple automation. 

Overall Implications

• Generative AI assistants are increasingly used for thinking and decision support, not just content production.
• Enterprise adoption hinges less on cost, more on clarity of value and how well the tool integrates with existing workflows.
• There’s a clear digital divide: richer/tech-savvy geographies have broader, more sophisticated usage; emerging markets lean toward simpler, task-automation or coding uses.

Gemini Overtakes ChatGPT In The App Charts

Google’s Gemini jumped ahead of ChatGPT, powered by the viral Nano Banana feature that turns selfies into realistic 3D figurines, and more. Hundreds of millions of edits later, the momentum looks less like a novelty and more like a sticky creative workflow - hello, social + creator economy. Hey, where's Sora been BTW?

Read more: There’s An AI For That

💻 Software & Product Advancements

GPT-5 Codex Levels Up Agentic Coding

OpenAI’s upgraded Codex adjusts its effort dynamically - quick passes on simple fixes and marathon sessions for gnarly refactors.

It ships built-in code review, dependency validation and autonomous tests, plus updated CLI and IDE extensions for VS Code and Cursor. The headline isn’t just speed; it’s reliability across whole codebases.

Read more: The Rundown AI

iOS 26 Adds Apple Intelligence Touches

Apple’s iOS 26 arrives with Live Translation in Messages/Phone/FaceTime and Visual Intelligence that understands what’s on-screen ... more evidence of Apple threading intelligence through the OS rather than making it a separate destination app, which is the natural path and one being embraced by the other big platforms and enterprise software makers.

Read more: There’s An AI For That

Reve Rebuilds Its Creative App For Precise Editing

Reve’s revamp blends AI image generation with a code-like “layout representation” that lets you make surgical edits while preserving the original. Add a drag-and-drop editor, a natural-language chat for create/blend, and a developer API... and you’ve got a production-leaning alternative in the post-Nano Banana/Seedream world.

Read more: The Rundown AI

🧬 Science & Research

UPDATE: Harvard’s PDGrapher Targets Cell States, Not Just Single Genes

Harvard Medical School introduced PDGrapher, a free model that maps genes-proteins-signals together to propose multi-pathway therapies.

In early tests across multiple cancers, it elevated correct targets and delivered answers much faster than traditional tooling. If the approach scales, the moat shifts from brute-force screening to owning the best cell-state datasets.

Read more: AI Secret

🎮 Experiments & Culture

An AI Coach Calls A Ballgame

The Oakland Ballers tested an AI assistant, AaronLytics, to set lineups, handle pitching changes, and even nominate the Beer Batter - ending in a 3–2 win. The takeaway isn’t robo-managers; it’s hybrid dugouts where human intuition meets probability on tap.

Read more: AI Secret

🎨 Tools & Launches

• ASMR.so — Creates soothing ASMR videos with AI visuals/audio; a niche, but undeniably sticky for social formats.
• Ito.ai — Voice-driven writing and editing in any text box; fast tone shifts and rewrites for hands-on creators.
• RankBot — Automates off-page SEO/backlinks so newer sites climb faster without a full agency stack.
• Mailteorite — Generates full email templates (copy + images + icons) from a single prompt; handy for campaigns and drift-free brand kits.
• TidyDocs — Turns messy folders into a searchable, structured library for freelancers and small teams living in Drive/Dropbox chaos.
• Postiz — Cross-platform post scheduling with analytics; pairs well with AI copy tools already in your stack.
• Flutch — Real-time analytics and cost controls for AI agents; from POC dashboards to production governance.
• Thumbr.ai — Quick video/image production for stores and campaigns without heavyweight tooling.
• MOODPlaylist — Personalized, ad-free playlists based on your vibe; simple UX, high retention angle.
• Storytell.ai — Pulls clean insights out of scattered enterprise docs; “less spelunking, more decisions.”
• Blocks — Unified builder where Ella turns plain language into work apps and agents in minutes; ambitious “one canvas” pitch.
• Cal.ai — A phone agent that books meetings, sends reminders, and handles follow-ups with natural speech.
• SnowSEO — End-to-end SEO automation tuned for both classic search and LLM answer boxes.
• My Financé — Personal finance assistant with one-time setup; aims for “set and mostly forget” budgeting.

Read more: There’s An AI For That, AI Secret

⚡ Skimmables

• Microsoft widens access to Copilot Chat in 365 (advanced features remain paid).
• CrowdStrike + Meta debut CyberSOCEval, an open benchmark for AI security models.
• Reuters + Harvard researcher show major chatbots can be coaxed into phishing flows.
• Anthropic’s index suggests Claude-driven automation rose notably this year.
• AI-generated fakes reportedly slipped past academic journals, spotlighting review gaps.
• “The cost of talking to AI” and “SpamGPT goes mainstream” continue to trend as usage broadens.

Today’s Sources: AI Secret, There’s An AI For That, The Rundown AI